Privacy Policy

Last updated on February 6, 2024

AllAthlete Inc. (“AllAthlete”, “we”, “our”, or “us”) understands that privacy is important to our users. This Privacy Policy describes our practices regarding the collection, use, sharing, and protection of your personal information for the MeasureMe AI app (the “App”). This Privacy Policy also tells you about the rights and choices you have with respect to your personal information, how you can assert those rights, and how you can contact us to get answers to your questions.




Personal Information We Collect from You

We use the term “personal information” to refer to information that reasonably identifies, relates to, describes, or can be associated with you. Data that has been deidentified or that otherwise cannot reasonably be related back to a specific person is not considered personal information. The precise definition of personal information may vary depending on your place of residence, but we take the same general approach to protecting your privacy, subject to any additional measures that may be required by applicable laws.

The following are the categories and types of personal information that we may collect from or about you, depending on how you interact with the App:

  • Identifiers, such as your name, date of birth, phone number, and email address;
  • Device and online identifiers and related information, including internet protocol (IP) address, mobile ad identifiers, data collected from cookies, beacons, and pixel tags, and similar unique identifiers;
  • Internet or other electronic network activity information, including, but not limited to browsing history, search history, and information regarding your interaction with an application, mobile app, or advertisement;
  • “Consumer Health Data” as defined under Washington State’s My Health My Data Act. Please see our Washington Consumer Health Data Privacy Policy for more information.
  • Non-precise geolocation that permits us to determine your approximate location based on your IP address.
  • Payment information, if you purchase a subscription to the services.
  • Any other personal information that you voluntarily provide us.


How We Collect Your Personal Information

Personal Information You Provide

We collect personal information that you provide to us directly. This may include, but is not limited to:

  • Information you provide when you contact us via email or through other Internet-enabled communications;
  • Information you provide when you register to use the App, create a profile or account, or subscribe to any of the services;
  • Content that you post to the App;
  • Details relating to transactions that you carry out through our App and any payment or other financial information you provide to us relating to such orders;
  • Your search queries on the App;
  • Any other information that you provide us on or through the App.

Personal Information We Collect Automatically

When you use the App, open or click on emails we send you, or interact with our advertisements, we or third parties we work with may automatically collect certain information using technologies such as cookies and other tracking technologies described below.

  • Cookies and Similar Technology: "Cookies" are pieces of information that may be placed on your device for the purpose of collecting data to facilitate and enhance your communication and interaction with a website or app. Such data may include, for example, the address of the websites you visited before and after using the App, the type of device you are using, your Internet Protocol (IP) address, what pages in the App you visited and what links you clicked on, the region where your device is located, and geographic information based on your IP address. We may store some information on your device or device hard drive as a cookie or similar type of file (such as clear gifs, web beacons, tags, and similar technologies that work on mobile devices) to collect data related to usage of the App. We may also use cookies to customize your visit to the App and for other purposes to make your visit more convenient or to enable us to enhance the App and our services.
  • Analytics: The App utilizes various third-party vendors who use the technologies described in this section to conduct analytics to help us track and understand how visitors use our App. One such provider is Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help analyze how users use the App. The information generated by these cookies about your use (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the App, compiling reports on activity for its staff, and providing other services relating to web page activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. You may refuse the use of cookies by selecting the appropriate settings in your browser. By using the App and accepting cookies, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Please refer to the currently available opt-outs for Google Analytics by visiting https://tools.google.com/dlpage/gaoptout/.
  • From Other Sources: We may obtain information about you from other sources, such as data analytics providers, fraud prevention vendors, vendors that provide other services on our behalf, or publicly available sources.

Personal Information We Collect Using AI

A core feature of the App is enabling you to use the camera of your mobile device to scan various body parts and utilizing AllAthlete’s artificial intelligence (AI) technology to provide measurements of the body parts that you scan. Using the measurements that are captured through AI, combined with the information that you manually input into the App, the App provides recommendations for clothing sizes from hundreds of brands. For a full list of the types of measurements that can be taken through the App, please see the “Body Measurements” page.



HOW WE USE YOUR PERSONAL INFORMATION

We collect and use personal information for the following purposes:

  • To communicate with you, which may include:
    • Contacting you about and providing you and our services;
    • Responding to your direct inquiries, requests, issues or feedback, and providing customer service;
    • Adding you to our mailing lists and sending you emails from time to time;
  • To provide our products and services, which may include:
    • Operating the App, and providing you with any specific services that you have requested;
    • Creating, maintaining, and otherwise managing your account, profile, or subscription;
    • Delivering content and product and service offerings relevant to your interests;
    • Completing the transactions you have requested, processing your payments, and providing you receipts and order updates;
    • Providing a forum for discussion, asking questions, posting photos and reviews, and sharing experiences;
  • For marketing and promotional purposes, which may include:
    • Marketing AllAthlete goods and services or goods and services of those of our affiliates, business partners, and other third parties;
    • Providing you advertising for products and services that may be of interest to you;
    • Administering sweepstakes, contests, and other similar promotions;
  • For analytics and personalization, which may include:
    • Identifying trends and making inferences about you and your interactions with us or our affiliates or our business partners;
    • Conducting research and analytics to improve our services and product offerings or those of our affiliates and business partners;
    • Understanding how you interact with our App, advertisements, and communications with you to determine which of our products or services are the most popular, and to improve App and marketing campaigns;
    • Personalizing your experience to save you time when you visit our App, and to customize the marketing and advertising that we show you;
    • Providing personalized recommendations about our products and services;
  • For security and fraud prevention, which may include:
    • Sending you a text message with a one-time passcode (OTP) to verify your phone number;
    • Helping maintain the safety, security, and integrity of our App, databases and other technology assets, and business;
    • Internal research; technological development and demonstration; and improving, upgrading, or enhancing our App;
    • Detecting security incidents; protecting against malicious, deceptive, fraudulent, or illegal activity; and prosecuting those responsible for that activity;
    • Investigating suspected fraud, harassment, or other violations of any law, rule, or regulation, or the policies for our App;
  • To comply with legal obligations, which may include:
    • Compliance with legal or regulatory obligations, establishing or exercising our rights, and to defending against a legal claim;
    • Responding to law enforcement requests and as required by applicable law, court order, legal process, or governmental regulation;
    • Acting in connection with a bankruptcy proceeding or the sale, merger, or change of control of the AllAthlete or the division responsible for the services with which your information is associated;
  • To support core business functions, which may include:
    • Maintaining records related to business process management, loss and fraud prevention, and to collect amounts owing to us;
    • Providing and maintaining the functionality of our App, including identifying and repairing errors or problems;

  • For any additional purposes that you specifically consent to.

We reserve the right to supplement your personal information with information we gather from other sources which may include online and offline sources. We may collect information that is not personal information (“non-personal information”), including anonymous or aggregate data, or information lawfully made available from federal, state, or local government records. Because non-personal information does not personally identify you, we may collect, use, and disclose such information for any purpose permitted by law. In some instances, we may combine non-personal Information with personal information. If we combine any non-personal information with personal information, the combined information will be treated by us as personal information to the extent that it is capable of personally identifying you. We reserve the right to develop and derive aggregate data (meaning information that relates to a group or category of individuals, from which individual identities have been removed) from personal information in order to enhance and maintain the Services, and such aggregate data will be treated as non-personal information.



HOW WE DISCLOSE OR SHARE YOUR INFORMATION

In addition to using your personal information ourselves for the reasons stated above (and as otherwise mentioned in this Privacy Policy), we may disclose your personal information to other affiliates and entities in the following instances:

  • Service Providers: We may share your personal information with third-party service providers who may use your information to provide us with services including, but not limited to cloud service providers, infrastructure provision, information technology services, email delivery services, payment processing, and anti-fraud monitoring. These service providers may have access to personal information that is necessary to perform their functions. To the extent provided by law, they are not authorized by us to use the information for their own benefit.
  • Corporate Affiliates: We may share personal information with our corporate affiliates, divisions, and subsidiaries, who process personal information on our behalf, where necessary to provide a product or service that you have requested, or in other circumstances with your consent or as permitted or required by law.
  • Business and Advertising Partners: We may share your personal information with third parties who partner with us to promote products and services, provide marketing and advertisements, conduct data analytics, or use the data for other commercial purposes. We do not control how these third parties use and share your personal information once they receive it. You will need to contact such third parties directly for information about their privacy practices or to exercise any rights you may have (including if you would like to opt-out of marketing messages).
  • Payment Processors: If you purchase a subscription through the App, your payment card details are processed using Apple pay. We only receive the date of your transaction, the amount of the transaction, and other transaction details. We do not receive your full credit or debit card number.
  • Legal Compliance and to Defend Our Rights: We may disclose personal information and other information as we believe necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our Terms and Conditions [measureme.app/terms]; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
  • Business Transfers: We may share your personal information and other information with third parties in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the assets of the AllAthlete, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which the assets transferred may include information about the users of our App.
  • Non-Personal Information: We may share non-personal information with unaffiliated third parties, such as business and advertising partners, manufacturers, distributors, and retailers, to improve and enhance your experience using the App, for our own market research activities, and as otherwise permitted by law.

Please note that if you specifically consent to additional uses of your personal information, we may use your personal information in a manner consistent with that consent.

INTEREST BASED ADVERTISING

  • Targeted Advertising / Behavioral Advertising: We may ourselves, or with third-party vendors, use your information to deliver targeted advertising to you when you visit our App or other websites. Cookies, and other similar technologies described below may be used in this process. For example, if you are searching for information on a particular product, we or our vendor may cause an advertisement to appear on other websites you view with information on that product. This form of advertising, sometimes called “targeted advertising,” “behavioral advertising,” or “cross-context behavioral advertising,” enables us and our vendors to know about your interests in connection with the delivery of a specific ad. We believe that such advertising is helpful because it allows you to see advertisements that are relevant to your interests. If you would like to opt out of these interest-based advertisements, please follow the opt-out process described in the section titled Your Choices below.


HOW WE PROTECT YOUR PERSONAL INFORMATION

Personal information is maintained on our servers or those of our vendors, and is accessible by authorized employees, independent contractors, representatives, and agents as necessary for the purposes described in this privacy policy. We use reasonable and appropriate physical, technical, and organizational safeguards designed to promote the security of our systems and protect the confidentiality, integrity, availability, and resilience of personal information. However, no method of safeguarding information is completely secure, and we cannot guarantee that our safeguards will be effective or sufficient. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem by using the information the section below titled Contacting Us.



DATA RETENTION

We will retain your personal information for as long as needed to provide you with the services, and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your information, we may continue to retain and use anonymous or aggregate data, or any other data that constitutes non-personal information. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.



YOUR CHOICES

Consistent with applicable law, you may exercise the choices described in this section regarding your personal information and communications from us. You may also have certain additional rights available depending on laws in your state or country of residence, as may be described further below in the Privacy Policy.

  • Opting Out of Messages or Services: We may send you marketing messages via email. If you receive a marketing message from us, you may unsubscribe from future messages in accordance with our standard unsubscribe process (such as by using the unsubscribe link included in an email). We will process your request within a reasonable time after receipt. Please note that if you opt out in this manner, certain aspects of our services may no longer be available to you.
  • Cookies and Tracking Technologies: If you would like to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at www.allaboutcookies.org. By deleting our cookies or disabling future cookies, you may not be able to access certain areas or features of the App or some of its functionality may be affected.
    Note that cookie-based opt-outs must be performed on each device and browser that you wish to have opted out. For example, if you have opted out on your device browser, that opt-out will not be effective on your mobile device. Additionally, if you opt out on one of your devices, that opt out may not be effective on all of your devices. However, please be advised that cookie-based opt-outs are not effective on some mobile services.
    Some browsers have a Do Not Track (“DNT”) feature that lets users signal to websites that they do not want to have their online activities tracked. Please note that we do respond to or honor DNT signals or similar mechanisms transmitted by web browsers.
  • Interest-Based Advertising: You may opt out of receiving targeted ads from certain data and advertising partners that participate in certain industry self-regulatory programs. The DAA provides a website at www.aboutads.info/consumers with information about how to opt out of targeted advertising from some or all of the DAA’s participating companies.
    For targeted advertisements delivered through mobile apps, users may opt out of certain ads or reset advertising identifiers via their device settings. To learn how to limit ad tracking or to reset the advertising identifier on your iOS device, visit https://support.apple.com/en-us/HT202074
    You can also install the DAA’s AppChoices app on your device to opt out of targeted advertising by certain providers, and to select system-level advertising preferences on your device (such as “Limit Ad Tracking” on Apple devices).
    Finally, to learn more from the NAI about how to opt out of targeted advertising on mobile devices, you can also visit the following link: https://thenai.org/opt-out/mobile-opt-out/.


CROSS-BORDER DATA TRANSFERS

If you submit personal information to us, that information may be processed in a jurisdiction where privacy laws may be less stringent than those in your country of residence. By submitting your personal information to us, you agree to the transfer, storage, and processing of such information in foreign jurisdictions including, but not limited to, the United States. Please note that personal information transferred to the United States is subject to access by law enforcement.



CHILDREN'S PRIVACY

The App is intended for users ages 18 and over, and we do not knowingly collect personal information from children under the age of 18. When we become aware that personal information (or other information that is protected under applicable law) from a child under 18 has been collected, we will use all reasonable efforts to delete such information from our databases. If you believe we might have any personal information from or about a child under 18, please contact us by using the information the section below titled Contacting Us.



CALIFORNIA PRIVACY RIGHTS

California Civil Code Section 1798.83 (“Shine the Light”), California residents may have the right to request in writing from businesses with whom they have an established business relationship: (a) a list of the categories of personal information, as defined under Shine the Light, such as name, email address, and mailing address, and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes; and (b) the names and addresses of all such third parties. Requests may be made only once per year per person, must be sent to the email address below, and are free of charge. However, we do not disclose personal information protected under Shine the Light to third parties for their own direct marketing purposes.



NEVADA PRIVACY RIGHTS

If you are a resident of Nevada, you have the right to opt out of the sale of certain personal information that we have collected (or may collect) from third parties. You can exercise this right by emailing us at contact@measureme.app with the subject line “Nevada Do Not Sell Request.”



CHANGES TO THIS POLICY

We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time, provided that any such modifications will only be applied prospectively. We encourage you to periodically review the App for the latest information on our privacy practices. Your continued use of the App following the posting of any changes to this Privacy Policy means you accept such changes.



CONTACTING US

If you have any questions about our privacy or security practices, please email contact@measureme.app or call us at (877) 275-1975.